Because Zediva uses retail DVD copies, all special features are intact even as studios pull bonus content from rental DVDs in hopes of drumming up sales. There are advantages to this approach beyond pricing. (I got a mental image of some guy running around, swapping out all the discs, but Zediva assures me that it uses a carousel mechanism to change movies.) Think Slingbox on a massive scale, but with DVD players instead of cable boxes. Instead of negotiating streaming rights, the company buys up DVDs at retail and uses place-shifting technology to stream the video out of a Silicon Valley data center. Zediva shaves down its pricing by cutting movie studios out of the equation. The service, which moves out of beta today, streams new movie releases for $2 a piece - half the price of new releases from iTunes, Amazon, Vudu and Blockbuster On Demand. You can also purchase a 10-pack of rentals for $10 total. Movie studios are skittish about giving their new releases to bargain rental services like Netflix and Redbox, but that’s not a concern for streaming video startup Zediva. Follow article has been cross-posted from our partner site, Technologizer.
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